Senior Product Marketing Manager (Remote Europe)
n8n
n8n is a low-code platform for workflow automation and AI app integration, designed for technical users. It simplifies connecting to any app or API and enables the incorporation of AI into business processes. n8n is Source Code Available and has a passionate and engaged community of builders!
We were founded end of 2019 and currently:
🧑🤝🧑 We’re a diverse team of + 65 talented people
🚀 Our annual recurring revenue is growing 5x year-over-year
⭐️ With +44k GitHub stars, we are in the top 0.0001% most popular projects on Github
🌱 We now count a total of $20m in funding: we were Sequoia's first seed investment in Germany, and most recently secured a Series A extension (February 2024)
We’re looking for our second Senior (Technical) Product Marketing Manager to guide our marketing team in converting n8n's products and features into persuasive narratives for our tech-savvy audience. You'll act as a vital channel for customer insights and will shape our positioning and messaging strategies while orchestrating product launches. Reporting to the Head of Marketing, your mission will be to fuel both product adoption and ARR growth by connecting n8n's technical offerings with market requirements.
🎯 Your main goal will be to drive product adoption and ARR growth by bridging the gap between n8n's technical brilliance and market demands.
To do so, here are your responsibilities:
1. Craft compelling product positioning
✨ Conduct deep user research to understand our technical users and the challenges they face
🔍 Develop clear, persuasive messaging for both self-serve and enterprise buyers
🎯 Tailor our narrative across Cloud, Self-Host, Automation, and AI product offerings
2. Lead go-to-market strategy and execution
🚀 Collaborate with product, design, sales, and community teams to create impactful product launches
🎉 Execute product and feature launches that elevate our presence and brand positioning
🔗 Ensure seamless coordination between product updates, marketing, and sales teams
3. Empower Sales with the right tools
🛠 Equip the sales team with clear USPs, battle cards, and insights that resonate with enterprise buyers
💡 Gather feedback from the sales team to improve messaging and streamline the sales funnel
📊 Continuously refine sales enablement materials to drive stronger conversion rates
4. Shape our category narrative
🌐 Position n8n as the leader in automation and AI for business process efficiency
🎨 Set the foundation for building an entirely new category by developing thought leadership content
📈 Influence product strategy by identifying new market opportunities based on customer insights