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Product Marketing Manager

OfficeRnD

OfficeRnD

Marketing & Communications, Product
Sofia, Bulgaria
Posted on Wednesday, April 10, 2024

About us:

OfficeRnD has one mission - making flexible and hybrid working a norm rather than an option!

We started building our SaaS platform back in 2015 to support the future of work. We believe that having freedom and flexibility is the way to provide better workspace experience. And that’s what enables us to develop products that matter - for our customers and for the world.

The company has offices in Bulgaria, USA, UK, Australia, and our teammates are the ones getting us to the top in our market niche.

So if you live and breathe technology as well, come and join us!

About the Role:

As a Product Marketing Manager (PMM) you will be on a mission to communicate the product’s value to the market. You will be in a key role of enabling the sales force to sell the product (through training and content), creating marketing materials that communicate product benefits and features, and designing and developing key parts of the go-to-market strategy (including personas, positioning and messaging). The Product Marketing Manager will be the ‘voice of the customer’, precisely researching consumer needs and experiences, making sure the user journey is optimal.

This role will report directly to the Chief Marketing Officer.

What you’ll do:

  • Collaborate cross-functionally with all relevant stakeholders, including Senior Leadership, Product Management, Customer Success, Sales, Marketing, Customer Onboarding and Customer Marketing;
  • Drive GTM planning and execution for new product launches following our Product Development Lifecycle:
    • Contribute to research through market and competitor analysis, customer feedback interviews, collaboration with product teams, and value proposition development.
    • Participate as a stakeholder in solution design and pricing discussions, ultimately crafting the positioning statement and initial marketing messages
    • Go-to-Marketing planning and creation with the assistance of relevant teams. Determine strategy, marketing materials, sales enablement tools, customer enablement tools, training materials, and overall goals
    • Rollout Awareness campaigns and lead execution on GTM through successful product launches that meet business objectives
    • Track adoption and effectiveness through monitoring of market feedback and identify cross-sell/upsell opportunities.
  • Serve as the voice of the customer in product meetings;
  • Maintain all appropriate enablement materials, including sales decks and competitive battle-cards;
  • Deliver thought leadership content as part of our ongoing marketing efforts.

What you bring:

  • Proven product marketing experience, preferably in a market-facing role (e.g., delivering presentations for the sales team, conducting competitor analysis and market research);
  • Excellent written and verbal communication in English and the ability to adapt communication styles to different audiences;
  • Comfort navigating ambiguity and change at a fast-scaling company with an international team;
  • Keen intuition for understanding where products and use cases are in their maturity stage and developing appropriate content and go-to-market strategy;
  • Experience working in a cross-functional capacity within a fast-paced, changing environment;
  • Excellent presentation skills, including ability to confidently demo technical products;
  • Experience working with marketing tools such as Google Analytics, HubSpot, and similar;
  • Experience working with in-product marketing tools such as Pendo or Appcues a plus;
  • Ability to travel for industry conferences and customer visits.

What we offer in return is the opportunity to join a talented team and also enjoy:

  • Premium health insurance incl. dental;
  • 25 days off a year;
  • 1 additional day off for your birthday;
  • 3 days off for volunteering;
  • Full remuneration of your first 3 days of sick leave;
  • Flexible start and end of the working day and hybrid working mode, including a combination of remote and on-site (a minimum of 40% of the monthly working time);
  • A fantastic work hard/play hard start-up environment - we have numerous social events and team outings;
  • Take part in many sports activities and enjoy a co-funded MultiSport card;
  • Opportunity to work in Bulgaria’s top tech incubator/coworking space – Campus X.

If this sounds like the right opportunity for you, we would be happy to talk soon! Apply now!

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